Your NDIS Provider Growth Playbook: Attract the Right Participants

Growing your NDIS business starts with clarity on who you can best support. Instead of trying to serve everyone, identifying your ideal participant profile helps you target your efforts and resources effectively.

Begin by analysing your existing participants. Look for commonalities in:

• Primary Disability: Do you have deep expertise in supporting people with psychosocial disabilities, physical disabilities, or intellectual disabilities?
• Support Types: Are most of your hours in therapeutic supports, daily personal activities, or assistance with social and community participation?
• Plan Management Type: Are your participants mostly agency-managed, plan-managed, or self-managed? Plan-managed participants offer the most flexibility for providers.
• Geographic Location: Where do your current participants live? Focusing on specific suburbs or regions can reduce travel time and costs.

Use this data to create a simple participant persona. For example: "We excel at providing weekly occupational therapy (Capacity Building) for plan-managed adults with physical disabilities in the Inner West of Sydney." This clarity will guide every other step in your growth strategy.